Farid Bidgoli

Farid is a purposeful leader focused on addressing governmental and societal challenges in delivering equitable and sustainable healthcare through systems change and adoption of innovation. He has over 20 years of multi-disciplinary experience working in the Life Science Industry and has a passion for Digital Health, specifically the use of AI in diagnostics, clinical decision support, population health management as well as the role wearables and biosensors play in Personalizing healthcare.
Today, Farid is the General Manager of Roche Thailand, Myanmar, Cambodia and Laos. He focusses externally on finding solutions for equitable access to medicines and diagnostics and believes that is best achieved by creating a diverse and enabling culture to drive individual and organizational learning through experimentation and failure. He also plays a key role in the economic growth of Thailand and Europe as he currently serves as the President for the European Business Chamber.
Prior to Roche, Farid was with MSD, leading global digital solutions and executive partnerships with Verily, Microsoft, Amazon and GE to develop scalable digital health solutions with payers such as the NHS, Beijing Bureau of Health and Aetna International. He is a proud father of 3 and is the author of two children’s books; ‘I hate my house’ and ‘Where did my sock flipping go?”.