Lucy Bearman

Brand Director Gins & Wines, Pernod Ricard UK

Lucy has worked for Pernod Ricard UK (PRUK) for almost 8 years, having previously held marketing roles at Treasury Wine Estates, Carlton & United Breweries and Southcorp Wines in Sydney, Australia. Cutting her teeth within the business as Head of Marketing, Wines, Lucy was responsible for the definition and delivery of Pernod Ricard’s wine business strategy; launching several new products such as, Campo Viejo Garnacha and Blanco, as well as Brancott Estate Sauvignon Gris and Terroir.

Building a wealth of experience in brand marketing throughout her career, Lucy has a rich understanding of how to drive brand performance. Taking on a number of commercial roles during her time at PRUK has supported this, including her time as Head of Customer Development, launching brand activations at the last three feet in both the on- and off-trade. Her journey at PRUK has now come full circle to her new role as Brand Director Gins & Wines, where she leads the strategic development of PRUK’s Gin and Wine portfolios.