Global Brand Director, the Financial Times
As the Financial Times’ Global Brand Director, Marcy Richardson is responsible for promoting, protecting and developing the FT brand with campaigns that resonate with existing and prospective readers.
With her global team, Marcy works closely with the FT’s marketing and design teams, as well as external agencies, to deliver all cross-departmental brand creative and campaigns. She also oversees retail marketing for the FT newspaper in the UK and CEMEA.
Marcy’s 14-year marketing career spans luxury fashion and publishing, and includes stints at some of the world’s best known brands.
Prior to joining the FT in February 2017, Marcy held a number of senior marketing roles at Paul Smith, NET-A-PORTER.COM and ELLE Magazine, where she got her first taste of publishing.